Prima Diva

Year 2017 – 2018

Brand identity/design
Packaging
Ecommerce
Web marketing and Social

Prima Diva is the courageous project of a professional beautician, who wants for her clients, a line of cosmetics of high level and new conception. A full “Coccodé style” project, which we welcomed with enthusiasm and realized with great satisfaction.

For Prima Diva we started from the study of the name and logo.

The level had to be high and convey the quality of the raw materials, and the "almost medical" feeling, to communicate the effectiveness of the active ingredients. After defining the colors and guidelines of the coordinated image, the project was applied to the packaging, which we studied in accordance with some technical limitations imposed by the manufacturer. Finally, promotional materials, online and offline and e-commerce, developed with WooCommerce.

The Web Marketing Project started with a target analysis that helped us to create our business personas.

From here we reached out to influencers, we optimized the website to increase conversion rates and we have created different Facebook Advertising campaigns to increase brand awareness and sales.

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